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wholesale on Monday, September 28, 2009 5:22:36 AM
At the recent unveiling of
freshwater pearl necklace its new Cliq phone, Motorola won plaudits for its custom-made Blur software, which automatically pushes updates from Facebook, Twitter and e-mail to the phone's home screen. Less heralded, but arguably equally important, is the handset maker's new media-sharing software, Media Link, which will launch along with the Cliq later this year.
The software is designed to connect Motorola ( MOT - news - people ) phones with users' computers and the Internet to quickly transfer music, photos and videos between devices. It also features a built-in connection to Amazon.com ( AMZN - news - people ), mobile applications distributor Handmark and Blockbuster ( BBI - news - people ) to make it easy for users to purchase new music and videos. Motorola is offering it as a free download to
freshwater pearl earrings people who purchase the Cliq and its European cousin, the Dext.
Motorola has offered similar capabilities on previous devices, as have other manufacturers. But Media Link stands out as the most sophisticated media management tool offered to date by Motorola. In essence, it is Motorola's answer to Apple's ( AAPL - news - people ) iTunes ecosystem, which has boosted sales of the iPhone by giving consumers a convenient way to purchase, transfer and store media on and off their handsets.
Sue Forbes, Motorola's vice president of
freshwater pearl pendant cloud services, says the company realized it needed a better media management system while it was working on its new smart phones. Cliq was built around the idea that consumers should have easy access to their contacts and media. Motorola felt it needed a back-end system that supported the same ideals.
Motorola selected German software maker Nero for the
freshwater pearl ring project, based on its experience working with different video standards and media file formats. Nero built the system; Motorola is licensing it.
Forbes contends that Media Link will set Cliq apart from other smart phones--including other phones that run on Google's ( GOOG - news - people ) Android platform--by making media transfers as efficient as possible. Because Media Link is compatible with iTunes, Cliq owners will be able to move entire playlists from iTunes to their phones, saving them the
wholesale pearl jewelry time and effort of recreating them. (Media Link also supports Microsoft's ( MSFT - news - people ) Windows Media playlists.)